Welcome to the Ritual Universe
A Daily Ritual
Our Concept
Ritual is a contemporary urban concept designed to turn iconic products into desirable daily experiences — visually striking, operationally disciplined, and built to scale internationally.
We are a modern, highly replicable format, where product, design, and operations work together with precision.
Iconic Products, Designed for You
At the core of Ritual are visually powerful products with strong repeat-purchase potential — led by New York Rolls, supported by a curated selection of contemporary pastries and signature beverages.
Every product is developed around three non-negotiable principles:
- Strong visual identity (instantly recognisable)
- Absolute consistency across all locations and markets
- Simple in-store execution, independent of artisanal skills
72l
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16kg
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